350 5th Ave. (Empire State Building)
New York, NY 10118
In this 60 minute workshop, Katharine English will go over steps to build and communicate one’s personal brand. What makes you stand out? What do you do that adds distinctive value? How can this be reflected in your LinkedIn and social media presence, making them authentic, unique and relevant?
Deadline for registration: September 11, 2017. Due to security procedures, on-site registrations will not be accepted.
6:30-7:30pm: Personal Brand Workshop
7:30-8:00: Murray Hill Institute mentoring program information session
ABOUT KATHARINE ENGLISH
Katharine English is the Founder and President of Transformer-in-Chief, LLC, a strategic consultancy that helps both established and emerging businesses identify and leverage digital technologies that can radically improve their business processes and operations, marketing, and customer brand experiences. With over 20 years in the digital space, she has held executive roles at CNET, AOL, Discovery Communications, and NBC Internet.
Ms. English was an original member of the team that brought you Lycos, the Internet’s first consumer-facing search engine. While at CNET, she created the Web’s first 24/7, aggregated online newsroom. She was instrumental in harnessing early GPS and SmartPhone technologies to launch the first location-and audio-enabled travel app for the Travel Channel. Katharine holds an MBA from New York University’s Stern School of Business, and is a graduate of the Stanford Research Institute’s Innovation Program.